Bull or bear market, Ashley’s curious mindset leads her to ask, “What’s next?”

An entrepreneurial multi-hyphenate, Ashley Smith has emerged as a trusted leader and innovator in web3, while maintaining deep roots in business, marketing, governance, and real estate.

A 15-year REALTOR® from Vancouver, Canada, she is widely known for her distinctive marketing prowess - particularly in the social media realm. Having served on multiple industry boards and completing extensive corporate governance training and education, exploration of the inevitable impact of blockchain and smart contract technology on the real estate sector was her gateway into web3. Keen to examine the potential disruption, risk, and opportunities, she looks to see beyond market speculation and temporary trends of the day.

In 2021, Ashley "took over" the smart contract of an 8,888 piece collectibles project, Fame Lady Squad - the first all-female, generative "PFP" NFT project on the Ethereum blockchain . The collection was originally founded by men posing as women (learn more), and has since become a historical presence in the NFT community. Leading this initiative, and as host of "From The Blockchain", Ashley aims to empower women seeking professional advancement and business innovation through the knowledge of emerging technologies.

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FUN FACT: Via her pseudonym "Bored Becky", Ashley navigates web3 social media circles as her Bored Ape NFT and looks to leverage its IP in fun and unprecedented ways.

Speaker, Moderator, Facilitator…

Her relentless pursuit of innovation led Ashley to become one of the leading voices advocating for women in this new technological paradigm. She is a notable speaker and moderator at industry events including the exclusive "Brilliant Minds" summit in Stockholm, Sweden where she spoke with renowned entrepreneur and web3 leader, Gary Vaynerchuk ("Gary Vee") about the importance of women taking charge in web3. Bull or bear market, Ashley’s curious mindset leads her to ask, “What’s next?”