Episode 56: How to Nurture Strong Brand Partnerships in Web3 with Lisa Mayer of Boss Beauties

In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Lisa Mayer, the CEO of Boss Beauties which launched in 2021. Boss Beauties is on a mission to bring the next 1 million women and girls to Web3.0. They are a media and entertainment brand that inspires and empowers the next generation of women and girls to be everything they want to be. They do this through impact programs, content, and consumer products. Boss Beauties made history by being the first collectible on display at The New York Stock Exchange and United Nations Headquarters in New York City. They have partnered with Barbie, Rolling Stone, NARS, and more to empower women through collaborations and mentorships. Before Boss Beauties, Lisa held events to help mentor young women. During the pandemic and becoming a new mother, Lisa started to brainstorm about what she could do and how she could impact women in the space. In the summer of 2021, Lisa and her husband decided to create Boss Beauties.